Want to know a simple, approachable way to help people make healthier choices? Color. Our Nutrition Strategy Group has developed our Color Matters program to make the healthy choice an easy choice by using simple color codes and strategic placement throughout the cafe. It incorporates choice architecture, color signals for smart choices, and balanced plates prepared by our chefs that meet our nutritional guidelines to ensure best performance.
Color Matters connects what we eat to how we want to feel. It is an effective, well-studied system that influences choices over time using scientifically-based criteria. For the customer, the choices are simply identified by color throughout the cafe experience. The intentionally positive messaging helps impact health and performance. The best part? Our program also tracks the cafe production and sales so you can effectively track the program and identify key successes as well as areas of improvement.